At SWSE Play It Forward, we believe in the transformative power of sports to strengthen communities, inspire individuals, and create opportunities. Our mission is to support local charitable organizations, promote public health through fitness programs and recreational facilities, and ensure access to sports for low-income youth and families.

SWSE Play It Forward is the charitable arm of SW Sports and Entertainment (SWSE), uniting the energy of Sudbury’s top sports teams and community-focused initiatives.

We collaborate with the Sudbury Wolves Hockey Club (OHL), Sudbury Five Basketball (NBLC), Sudbury Cyclones Soccer (L1ON), and Sudbury Spartans Football Club (NFC & OSFL). Beyond the rink, field, and court, we leverage the reach of Greater Sports Apparel, arena catering, live event promotions, and outdoor advertising to amplify our impact.

We focus on creating opportunities and breaking barriers through a variety of initiatives. From fundraising events like 50/50 raffles to community programs that promote active lifestyles, we are committed to driving positive change. By partnering with local organizations, we aim to foster inclusion, nurture talent, and enhance the well-being of our community.

Through sports, we create pathways to brighter futures. Whether it’s providing resources for local charities, opening doors for youth to participate in sports, or promoting wellness through fitness initiatives, our work is rooted in the belief that strong communities are built on shared experiences and opportunities.

Do you have an organization that could benefit from our support?